Keep Going: Overcoming Comparison and Finding Your Voice in a Competitive Online Space

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In the fast-paced world of YouTube video creation and online businesses, it’s not uncommon to feel discouraged when it seems like everyone else in your niche is outperforming you. The comparison game can be mentally draining and make you question your worth and abilities. However, it’s important to remember that each person has a unique perspective and voice that resonates with their audience. In this article, we’ll explore ways to keep going despite the challenges, find inspiration from others without copying, and embrace the value of your own unique connection with your audience.

Watch: How to Keep Going When Everyone Else is Doing Better Than You

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Finding Inspiration, Not Imitation

It’s natural to look to others in your niche for inspiration and ideas. Instead of viewing them as personal competitors, see their channels as channel competitors. Engage with their content and observe what works for them. Look for fresh perspectives or ways to put a unique spin on popular topics. By doing this, you can learn from their successes and adapt it to your own style without simply copying. Remember, it’s not about replicating their content, but rather adding your own voice and value to the conversation.

Navigating the Sting of Comparison

Comparison can sting, especially when you see others gaining more traction with similar topics or content you’ve previously covered. However, dwelling on these feelings of inadequacy won’t lead to growth or success. Acknowledge that it’s normal to feel triggered, but don’t let it deter you from pursuing your goals. Understand that there will always be individuals who excel in certain areas, but that doesn’t diminish the unique connection you have with your own audience.

Embracing the Value of Your Voice

Your audience is drawn to you for a reason. They appreciate your personality, teaching style, or the way you explain concepts. Don’t underestimate the value you bring to the table. Even if it seems like there are more people attracted to others in your niche, remember that the connection you forge with your audience is invaluable. They seek your perspective and teachings specifically. By giving up or quitting, you not only deprive yourself of potential growth but also disappoint those who rely on your content. Your dedicated followers deserve your commitment, and their support should be a driving force in your journey.

Related: Is your YouTube channel a *VIABLE* online business?

The Normalcy of Insecurity

Feeling triggered or insecure is a normal part of being human, especially in a competitive environment like YouTube. The fear of not being the best may tempt you to switch niches, businesses, or even seek alternative job opportunities. However, running away from these feelings won’t make them disappear entirely. Remember, even the most successful creators face moments of doubt and insecurity. Embrace these emotions as reminders that you’re pushing yourself, growing, and evolving. The key is to keep going despite the challenges and focus on nurturing your unique connection with your audience.

Related: How to be consistent on YouTube (even if you’re busy)

The Power of Perseverance

While there may not be a foolproof solution to overcoming the comparison game, there is one piece of advice that remains constant: keep going. Perseverance is the backbone of success in the online world. By persistently creating content, honing your skills, and nurturing your relationship with your audience, you increase your chances of growth and fulfillment. Remember, those who seem to be driving you away are not the ones you should be concerned about. Your true supporters will celebrate your commitment and continued presence.


In the highly competitive realm of YouTube and online businesses, it’s easy to fall into the trap of comparison and self-doubt. However, finding the strength to keep going is essential for your growth and success. Instead of imitating others, seek inspiration and put your unique spin on popular topics. Embrace the value of your voice and the connections you’ve forged with your audience. While moments of insecurity may arise, remember that it’s all part of the journey. By persevering and continuing to create, you defy the power of comparison and pave your own path to success. So, don’t let the challenges discourage you—keep going and let your unique voice shine through.

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