Every month inside Video Brand Academy, I host a "What's Working Now" meetup. I share strategies that are driving results for me or my clients and break them down so you can apply them to your channel and grow your video brand. Recently, I flipped the script—I asked our members what's working for them. In this special end-of-year session, I’m sharing their answers so you can take these proven strategies and apply them to your channel in 2025. Let’s keep growing together!
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What Works on YouTube NOW (2025) | Ep. 35

What strategies for growth work on YouTube? What’s in store for YouTube in 2025? ​I recently did something a little different in my Video Brand Academy meetup. Instead of me sharing what’s working on YouTube, I asked the members: “What’s working for you?” And wow, they did deliver! We had such an amazing discussion filled…

Heading into a new year, creating a YouTube content plan is at the top of my mind lately. But it seems so daunting, so I developed a video topic planner that's easier for visual people like myself. And with Poppy AI doing some of the heavy lifting, I was able to create my YouTube content plan for 2025 in less than an hour!  This video is sponsored by Poppy AI: https://videobrand.co/poppyai (use coupon code MEREDITH25 to save $25 on the annual option)
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YouTube Content Planning w/Poppy AI: Plan Entire Year in 1 Hour

2025 YouTube content planning with AI and Poppy? Heading into a new year, creating a YouTube content plan has been at the top of my mind. But it seems daunting, so I developed a video topic planner that’s easier for visual people like myself. ​And with Poppy AI doing some of the heavy lifting, I…

Do you know how to use YouTube analytics to enhance your video content? In this episode, I explore the key metrics that can help you determine if your videos are truly engaging.
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How to know if your YouTube Videos just plain suck | Ep. 33

I don’t want this to come off-sounding rude or insulting… but you probably already know that growing your audience on YouTube comes down to views and watch time. ​Meaning, simply make yourself easy to find, easy to watch, and easy for those viewers to come back to you, and the algorithm will reward you. ​So…

Descript video editing is so much better in the NEW Descript. Here's everything you need to know about how to use Descript in one crash course! I recorded this screen recording with ScreenStudio (https://videobrand.co/screenstudio) and edited with ScreenStudio and Descript (https://videobrand.co/descript) 00:00 Learn the NEW Descript in 23 Minutes 00:34 Descript Basics 01:35 Import Video File into Descript 02:15 Transcribe Video in Descript 02:36 Video Editing in Descript 03:37 Edit Videos Faster Using Underlord AI 04:36 Shorten Word Gaps and Silence 05:39 Remove Retakes 07:02 Studio Sound 07:56 Remove Filler Words 08:10 Edit for Clarity 08:37 Advanced Descript AI Tools 09:17 Fine Tune your Edits in Descript 13:58 Hidden Shortcuts in Descript 14:05 Duplicate Composition 14:34 Adjust Playback Speed 15:15 Highlighters in Descript Transcript 16:27 Ignore Media Function 17:44 Expand Layer Size 18:03 Adding Text 19:19 How Scenes Work 20:47 Add Captions in Descript 21:32 Publish vs Export descript,video production,video marketing,video editor,ai,content creator,descript tutorial,descript video editing,descript review,descript video editor,how to use descript,descript software review,descript demo,descript video editing tutorial,descript transcription,descript app,what is descript
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Learn the NEW Descript in 23 Minutes

I have to say… the new Descript video editing is better than ever. ​The video editing functionalities have improved, we have all new AI features, and now there’s a whole new way to record your polished pro-looking videos. Descript video editing is so much better in the NEW Descript. Here’s everything you need to know…

Wondering how to get your YouTube channel unstuck? I'm here to help you identify the snags holding your channel back. From understanding analytics to improving watch time and subscriber count, learn the strategies to boost your channel's growth. Let's breathe new life into your content and business!
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Get Your S-L-O-W Channel UNSTUCK | Ep. 32

Wondering how to fix a stuck YouTube channel? I’m here to help you identify the snags holding your channel back. From understanding analytics to improving watch time and subscriber count, learn the strategies to boost your channel’s growth. If you’re looking for ideas for getting UN-stuck on YouTube, I’ve got you covered! Discover the tweaks…

Struggling with how to talk to a camera without feeling awkward? Don’t worry; many seasoned creators have been there, too! In this video, I break down simple, practical tips that will help you become confidence talking to the camera.
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How to Talk and Feel Confident on Camera to a Camera: Beginner Tips | Ep. 29

How to feel confident on camera? Struggling with how to talk to a camera without feeling awkward? Don’t worry, many seasoned creators have been there, too! They’ve just mastered a few tricks that anybody can learn. In this video, I break down simple, practical tips that will help you become confident talking to the camera.

Editing podcast audio and video at the same time might sound like a podcast editing nightmare, but it doesn’t actually require more steps. So if you’re wondering how to edit a video podcast easily, for audio and YouTube podcasts, this is my easy video podcasting workflow.
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Edit Podcast Audio & Video at the Same Time (EASY WORKFLOW) | Ep. 27

Editing podcast audio and video at the same time might sound like a podcast editing nightmare, but it doesn’t actually require more steps. So if you’re wondering how to edit a video podcast easily, for audio and YouTube podcasts, this is my easy video podcasting workflow. There is a myth that editing a VIDEO podcast…

How can you avoid looking amateur in your video marketing with YouTube? In this episode, I’m diving into the simple tweaks you can make to look more confident and authentic on camera—even if you’re new. We’ll also cover how to use your channel layout and bio to look like a pro. If you want to level up your YouTube marketing, you’re in the right place!
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Video Marketing with Youtube: The Good, The Bad, and The Ugly

Is it possible to avoid coming off as video newbie in your video marketing on YouTube… even if you ARE new to video marketing and YouTube? How can you avoid looking amateur in your video marketing with YouTube? In this episode, I’m diving into the simple tweaks you can make to look more confident and…

Does video quality actually matter on YouTube? Well, not as much as you would think. It's one important ingredient but your success on growing your channel doesn't hinge on your video quality. So in this video, I want to show you how to get a "high quality" look for your videos even if you're using a webcam or phone.
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How Important is Video quality (REALLY) | Ep. 24

Does video quality actually matter on YouTube? Well, not as much as you would think. It’s one important ingredient but your success in growing your channel doesn’t hinge on your video quality. So in this video, I want to show you how to get a “high quality” look for your videos even if you’re using…

Do not skip out on validating your niche before you invest time and energy into creating content, building your channel, and attempting to build your business. In this episode, you’ll answer a few important questions to help you identify your perfect niche and validate it!
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How to Identify & Validate the Perfect Niche (For You) | Ep. 23

Have you ever felt conflicted about which niche to choose for your business or YouTube, and you want to know if it’s ACTUALLY the right niche for you (and will actually make money)? Do not skip out on validating and choosing a profitable niche before you invest time and energy into creating content, building your…

Can a YouTube funnel really generate sales in a non-b2b niche (like sewing or home decor)? Absolutely! In this episode, I dive into how YouTube strategies, like a youtube funnel, can drive consistent revenue—even in non-business niches.
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Consistent Course Sales in NON-B2B Niche? (Mimzy & Co) | Ep. 22

Can a YouTube funnel for course really generate sales in a non-b2b niche (like sewing or home decor)? Absolutely! In this episode, I dive into how YouTube strategies, like a YouTube funnel, can drive consistent revenue—even in non-business niches. Does the YouTube funnel concept and the strategies that I teach inside a video brand Academy…

Your Repurposed YouTube Videos Are Killing Your Channel (Here’s a Better Way) | Ep. 21
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Your Repurposed YouTube Videos Are Killing Your Channel (Here’s a Better Way) | Ep. 21

Are you taking your Reels or TikTok videos and repurposing them for your YouTube channel? Is it helping your channel grow? Is it helping your business grow? If you’re like a lot of the folks that I talk to, the answer is probably no, but I have a fix. Repurposing content from other Instagram or…

If you’re looking to find video content ideas that actually grow your channel, you should stay away from AI and dig into the 3 methods I cover in this video. That way, not only will you never run out of YouTube video ideas, but you’ll also attract your ideal viewers, leads, and customers along the way!
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How To Find Endless Video Content Ideas (That Grow Your Channel) | Ep. 19

If you’re looking to find video content ideas for YouTube growth, you should stay away from AI and dig into the 3 methods I cover in this video. That way, not only will you never run out of YouTube video ideas, but you’ll also attract your ideal viewers, leads, and customers along the way! I’m…

Monetizing your YouTube channel is a significant milestone, but is it really as great as it seems? In episode 18 of the Video Brand Infusion podcast, I share my journey from earning 12 cents to $14,800 in a year and the realities of ad revenue. Discover why relying solely on ad revenue might not be the best strategy and how creating your own digital products can be more profitable.
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Is YouTube Monetization all it’s cracked up to be? | Ep. 18

Yes, getting monetized on YouTube is a great milestone to reach. It feels good to get that like stamp of approval from YouTube. But is getting monetized on YouTube really as great as it seems? In episode 18, I share my journey from earning 12 cents to $14,800 in a year and the realities of…

In this video, you’ll learn what to do instead of using a channel trailer and the 3 videos every online business should have on their channel right now. If you don’t have them, make these videos next!
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3 Videos Every Online Business Needs On Your Channel Right Now | Ep. 13

Channel Trailers are nothing more than wasted space (if you’re using YouTube to market your business). YouTube wants you to use the “trailer” to gain subscribers, but YOU are here to generate revenue… In this video, you’ll learn what to do instead of using a channel trailer and the 3 YouTube videos every online business…

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Is Your YouTube Channel Set Up to Prevent You From Generating Revenue?

YouTube is a goldmine if you’re trying to build an audience and make some serious cash for your biz. We’re talking billions of eyeballs glued to screens worldwide. But how do YouTube features impact your ability to earn revenue? Is your YouTube channel set up to PREVENT you from generating revenue? It could be… In…

How to Create YouTube Videos When You’re Short on Time
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How to Create YouTube Videos When You’re Short on Time

Creating videos for your YouTube channel on a consistent basis is essential for growth, but what do you do when life gets busy and you’re short on time? Don’t worry – I’ve got some tips to help you plan, shoot and edit your videos efficiently so you can still get quality content out to your…

My Hands-On Review of the AI-Powered OBSBOT Tail Air Camera
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My Hands-On Review of the AI-Powered OBSBOT Tail Air Camera

Imagine having your very own camera operator for your YouTube videos, podcast recordings, and live streams – except it’s AI! I recently got my hands on the OBSBOT Tail Air camera, and from the moment I unboxed it, I had one burning question: is it good enough to replace a regular camera for talking head…

Best and Worst Screen Recording Apps 2024
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Best and Worst Screen Recording Apps 2024

Are you a YouTube creator or online business owner looking to build a binge-worthy YouTube channel? Screen recordings can be an easy way to achieve this goal, but video quality, ease of recording, and a polished edit are critical factors to consider. So let’s talk about the best and worst screen recording apps, because one…