Staying consistent on YouTube takes work. And when you put in the time to plan, record, and publish videos that don’t perform the way you hoped? It gets deflating fast. Here’s the tricky part about using YouTube to grow your business… the topics that get you views and subscribers aren’t always the ones that bring…
Almost every online business owner I know has pivoted at least once. But when you’ve put a lot of time and effort into a YouTube channel, the idea of starting over can feel pretty daunting. The good news? You may not need to. If you’re changing niches, changing directions, or pivoting your business, there’s one…
I just love it when a client’s channel takes off, especially when it’s in a really nichey niche like Lisa’s. So I asked her to come on the podcast and pick her brain about how she did it. Lisa’s channel is all about sewing machine repair. Yes, really! She started with short-form content, then realized…
What if you could create a month’s worth of long-form YouTube content in the same amount of time it takes you… or less… to create your short-form content for Instagram? You might think I’m totally off my rocker here. Here, I’m breaking down the math and showing you how you could create four long-form videos…
What if you could grow a business with YouTube… even with a full-time job and a family? So, Tyler is a longtime client of mine. I always enjoy chatting with him because he’s always trying something new and different to incorporate into his business through everything he’s also doing on YouTube. Not to mention, he…
Are YouTube’s new monetization changes for 2027 going to hurt your channel? YouTube has a LOT of new changes, announcements, rules, and monetization thresholds happening all at once! And honestly? It’s a lot to keep up with. But I think some of these changes could actually be a good thing for those of us who…
You know, there’s like eleventy billion things to possibly be overthinking about right now when it comes to your business, your YouTube channel, your personal brand, and literally eleventy billion other things. I’ve been working with a group of business owners in the Channel Launch Lab, which is a new group coaching program that I…
This is the 101st episode of the Video Brand Infusion Podcast, and I want to talk about the difference between publishing a video podcast on YouTube versus through RSS, where I host my audio on Buzzsprout. About 90 days ago, I upgraded my Buzzsprout account so I could also host the video version of the…
What if you had five words you could use to reply to any critical comment without sounding defensive and without getting pulled into the drama? I have to share something that was almost too perfect to be true. Right around the time I decided to make a video on this exact topic, I actually got…
Here’s what this post covers: Most video marketing strategy guides will tell you to “create content for every platform.” Cool. Super helpful when it’s just you, your laptop, and maybe a ring light you got on Amazon three years ago. Here’s what those guides miss: you don’t need to be everywhere. You don’t need a…
Heard about the “Yap Challenge” everyone is talking about on Instagram these days? Are you secretly wondering if it would apply to long-form videos on YouTube? The “Yap Challenge” is everywhere on Instagram right now, but as a long-form YouTube creator, does Jessi’s “Yap on Camera” program even apply to long videos? If your goal…
Sooo… you started a YouTube channel… and it kind of just sat there. A few videos, maybe a real attempt at being consistent, and then… three views and a couple subscribers (one of them being your mom, obviously). So now what? What do you post, what do you fix, what actually gets the thing off…
Can I tell you what I think holds most experts back from a YouTube channel launch? It’s not the camera. It’s not the editing. And it’s definitely not because they don’t have enough to teach. It’s because they don’t want to look like a beginner. They don’t want to publish videos that feel awkward, launch…
Ever feel awkward about sharing a controversial opinion on camera? You’re not alone. There’s a difference between chasing attention and creating genuine curiosity, and right now, more than ever, the creators who stand out are the ones investing in thought leadership on YouTube. Not by being louder, but by sharing ideas people simply can’t ignore….
What if you had five words you could use to reply to any critical comment, without sounding defensive and without getting pulled into the drama? I have to share something almost too perfect to be true. Right around the time I decided to make a video on this exact topic, I actually got to use…
I have some thoughts on this whole “yapping” trend that’s been blowing up on TikTok and Instagram lately. And I’ll be honest with you… I kind of love it. BUT it’s more than just a viral moment… it might actually be one of the most practical things you can do to get comfortable on camera….
A couple of years ago, I built a YouTube funnel around a $147 course. No ads, no launches, no webinars… Just YouTube videos like I always do, while the funnel quietly did its thing in the background. It made $27k the first year. Then it kept going and crossed $50k. Still on autopilot… And then…
The new “Ask YouTube” feature is rolling out, and wow… It’s a big update! I have some thoughts and opinions on YouTube’s new “Ask YouTube” feature that they announced last week. And I’ll be honest with you… I’m kind of excited about it. BUT it’s a big, big change… it could probably be one of…
Is building an online business or YouTube channel worth it? After a decade of self-employment, I’m opening up about the challenges, the freedom, and the real strategies that helped me earn a living on my own terms. From weekly meetings with myself to finding the right mentors, I’m sharing what works and what I wish…
If you’re using YouTube for your business, you’re probably not just chasing views. You want leads. You want email subscribers. You want people who actually want to work with you, join your programs, and stay connected to your brand long-term. But here’s where most YouTube lead generation strategies fall apart… A business owner publishes a…