The Truth About Boring Videos You're Afraid to Admit

Are you worried your YouTube videos are too boring to get views?

After feeling like I was out of ideas, I realized I was just bored with my long list of topics…

In this video, I reveal the truth about boring videos and how to make even dull topics engaging for your audience. I’ll share strategies for business owners, like the spider web strategy, the three magical questions to spark ideas, and how to use tools like the Zinger YouTube title generator.

We’ll cover content silos, decision fatigue, and how to create binge-worthy videos that grow your channel and business.

VIDEO: The Truth About Boring Videos You’re Afraid to Admit

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The Reality Check: When You Think You’ve Run Out of Ideas

Why Topic Selection Matters More Than Thumbnails or Titles

When your videos aren’t getting clicks or views, it’s tempting to blame your thumbnails or titles. While those are important, the real secret sauce is the topic itself. If your subject isn’t intriguing, even the flashiest thumbnail won’t save it. Before you stress over packaging, ask: is this topic genuinely interesting to me and my audience? Focusing on the “why” behind your content ensures you’re creating videos people actually want to watch—a key to YouTube growth.

Understanding the Two Sides of the Content Coin

There are typically two scenarios we face as content creators:

1. Publishing videos that aren’t getting views despite our best efforts.

You’re consistently publishing videos, but they’re not getting views or engagement. You might blame your thumbnails or titles, but the real issue could be that your topics simply aren’t intriguing enough.

2. Feeling stuck in inaction because we think our topics aren’t exciting enough.

You’re so unexcited by your own ideas that you don’t post at all. You’re paralyzed by the belief that your ideas are boring, so you end up not posting anything at all. This inaction becomes a self-fulfilling prophecy that stunts your channel’s growth.

The truth is, we rarely actually run out of ideas – we just need a fresh perspective on how to present them. Both situations stem from the same root problem: disconnection from what truly matters to your audience and what genuinely excites you as a creator.

The Magic of Three Power Questions

When I’m feeling stuck, I ask myself three transformative questions. I always return to these three powerful questions that never fail to ignite creativity. These questions have consistently helped me break through content blocks and create videos that both I and my audience love.

1. What Am I Excited About Right Now?

This is the spark. Even if it’s outside your niche at first glance, you can often connect it back to your core content strategy. Maybe there’s a trending topic or an unpopular opinion you’ve been itching to share. Channel that energy.

Tap into your current interests, news, or trends—just make sure they connect back to your niche for relevance.

2. What do my clients, students, or community need to hear right now?

This question is pure gold for business owners. If you work with people directly — through coaching, courses, memberships — you’re already tuned into their real-time struggles. Think about the last question they asked, a recent aha moment, or something you wish they’d ask but haven’t yet.

Draw inspiration from recent questions, struggles, or conversations in your community. These real-world pain points make for highly relatable content.

3. What does my audience want from me right now?

This question requires you to step into your viewers’ shoes. Imagine your ideal viewer opening YouTube and seeing your thumbnail. What would make them pause and say, “Ooh, I have to watch that”? Aim to create that kind of intrigue. It’s not just about being relevant — it’s about being irresistible.

When I align these three perspectives — my excitement, my clients’ needs, and my audience’s curiosity — that’s when the magic happens.

Pay attention to comments on your previous videos, questions from your community, and trending topics in your niche. What conversations are happening that you could add valuable insight to?

Making “Boring” Topics Binge-Worthy

The Excitement Factor

If you’re bored by your own topic, your viewers will be too. The energy you bring to your content is just as important as the information itself. Make sure you’re genuinely interested in what you’re sharing—your passion will translate on camera and keep your audience engaged.

Remember: If you’re not excited about the topic, your audience won’t be either. The key is finding the angle that ignites your passion while serving your audience’s needs.

From “Boring” to Binge-Worthy: Reframing Your Topics

Sometimes you have important information to share, but the topic itself seems dry. For instance, I know my audience needs to understand Google Analytics – it’s like having a crystal ball for your channel’s future. But “How to Read Your Google Analytics” sounds incredibly boring.

The solution? Reframe the topic to highlight the benefit or create intrigue. Instead of focusing on the mechanics, focus on the transformation or the “why” behind the information.

Using AI to Transform Your Titles

One of my favorite tools I’ve built inside Video Brand Academy is called “Zinger YouTube title AI tool”. I designed it specifically to take a boring or vague video topic and spin it into 30 punchy, clickable, scroll-stopping title options.

Not every suggestion will fit your style, but seeing your topic through new lenses can spark excitement and creativity.

The Spider Web Strategy for Consistent Content

To avoid future creative blocks, I recommend implementing what I call the “Spider Web Strategy“, which I teach inside Video Brand Academy. Here’s how it works:

This involves organizing your content into 3-4 specific topic categories or “silos.” For example:

Video podcasting
YouTube growth strategy
Camera confidence
Sales and lead generation

When starting out, focus intensely on one category to build momentum. Once established, you can rotate between categories, which significantly reduces decision fatigue.

This strategy works because:

It limits your choices, making content planning easier
It helps you build comprehensive libraries around specific topics
It creates opportunities for binge-watching as viewers discover related content
It establishes you as an expert in specific areas

Each week, I rotate through those topics, which helps me stay consistent without scrambling for ideas. It also builds a binge-worthy channel, where one video naturally leads viewers to another, keeping them on your channel longer.

Bonus Hack: The 3×4 Method

If you’re still feeling stuck, try my “3×4 Method”, I created a bonus training called the “3×4 Method”. It’s a powerful system to help you generate months of ideas in minutes. And you can get it for free using the link in the description of the video. a bonus training available to Video Brand Academy members (and free via the link).

This approach further reduces decision fatigue and keeps your topic pipeline full of exciting, relevant ideas.

Related: 3×4 Method Secret Video: https://www.meredithmarsh.co/3×4

Conclusion

Running out of video ideas isn’t actually about lacking creativity – it’s about losing connection with your purpose and audience. By asking yourself these three magic questions and implementing the spider web strategy, you’ll never truly run out of content ideas again.

The key is finding that sweet spot where your excitement, your audience’s needs, and your clients’ challenges intersect. When you create from this place of alignment, your content naturally becomes more engaging, valuable, and binge-worthy.

Remember: your audience needs what you have to offer. The world is waiting for your unique perspective and expertise. Don’t let creative blocks keep you from sharing your valuable insights with the people who need them most.

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