What’s the deal with TikTok, Instagram Reels, and YouTube Shorts? Do you *really* have to learn a new algorithm to make them?!
Listen to Episode 55: TikTok, Reels, and Shorts (UGH! Not another algorithm to learn?!)
In this episode, we dive into TikTok, Instagram Reels, and YouTube Shorts.
Due to its current popularity, there’s a pretty good chance you’ve heard of an app called TikTok. You may have also heard of Reels, which is Instagram’s rendition of TikTok. You may not have heard of Shorts yet, which is YouTube’s new version of the TikTok and Reels phenomenon and has not been released yet.
Check out some episode highlights:
- [3:50] What is/are TikTok, Reels, and Shorts? How are they relevant to a content creator? I discuss how these mediums can help content creators offer up their content in a potentially more entertaining type of medium to engage viewers.
- [5:55] How does the TikTok algorithm work? Every social media platform has an algorithm. Content creators need to be familiar with the algorithm in order to make sure their content is seen. The TikTok algorithm becomes tailored to each person’s viewing preferences very quickly.
- [11:00] As a content creator, you have to know your audience and their preferences very well on TikTok in order to attract the right type of viewers for your content. I share an example of how the algorithm determined what I like to watch when I first joined TikTok.
- [18:20] What are Instagram Reels? Reels are often shorter than TikTok videos, but are very much the same concept. The Instagram app gives users some tools to create the Reels. However, they don’t have the same type of algorithm that TikTok has. It will often show users the videos that have been viewed most often. However, these may not be what that specific viewer is interested in.
- [20:55] YouTube Shorts have not been released yet, but YouTube does a fantastic job of guessing what people like to watch. So they may carry that algorithm through to the Shorts. Or it may be like the YouTube Stories, where they’re in the app and viewers may only see the stories from channels that they’re subscribed to.
- [22:20] My experience with Instagram Reels – Should you be using TikTok, Reels, and/or YouTube Shorts for your content to engage more viewers?
So come on over and connect with me on TikTok. Just search for Meredith Marsh, or the username meredithmarsh.co, to see how I’ve applied this concept of entertainment and informative content on TikTok.
Check out my Instagram at meredithmarsh.co for some Reels that I’ve done, and let me know that you’re watching and listening. Also, be sure to subscribe to my YouTube channel for an upcoming video on TikTok and Reels. We can be TikTok and Instagram Reels newbies together!