Business Breakthrough Experience 2026: What to Expect from James Wedmore's Free Training

If you’ve been anywhere near the online business space, you’ve probably heard the name James Wedmore. And if you’ve been paying attention lately, you might’ve seen something called the Business Breakthrough Experience floating around.

So what is it? Is it actually worth your time? And is it really free?

I’ve been a student of James’s for over 8 years now, and I’ve attended this training multiple times (back when it had a different name… more on that in a sec). Here’s everything you need to know.

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What Is the Business Breakthrough Experience?

The Business Breakthrough Experience is James Wedmore’s free, multi-day live training series. It happens once a year, usually around May or June, and it’s designed to help online business owners (and aspiring ones) build a real, scalable digital product business.

We’re not talking about a 20-minute webinar where someone reads off slides and then tries to sell you something for 40 minutes. This is actual, teach-you-something training. Multiple days of it!

James goes deep on business strategy, offer creation, mindset, systems… the stuff that actually moves the needle. I’ve watched these trainings year after year and still walk away with something new. That’s not me being dramatic… it’s genuinely that good.

👉 Get on the Business Breakthrough Experience waitlist here

What Used to Be Called “Rise of the Digital CEO”

If this sounds familiar but the name doesn’t ring a bell… you might remember it as the Rise of the Digital CEO. Same training concept, new name for 2026.

James has rebranded the experience, but the core of it is the same. It’s still his flagship free training event. It’s still packed with real strategy. And it still leads into his paid program, Business By Design (which I’ll get to in a minute).

So if you attended Rise of the Digital CEO in a previous year, this is a whole new, up-leveled event with a new name!

What You’ll Learn During the Business Breakthrough Experience

I can’t tell you the exact topics for 2026 because James hasn’t announced the full agenda yet. But based on previous years, here’s what you can expect:

How to build a digital product business that doesn’t depend on trading time for money
Offer strategy … how to create something people actually want to buy (not just something you think they need)
The mindset shifts that separate hobbyists from real business owners (this sounds fluffy but it’s not… James makes it very practical)
Systems and launches … how to sell without feeling gross about it
Real case studies from actual students who’ve built businesses using his methods

The thing that sets this apart from most free trainings is that James doesn’t hold back. He teaches like he’s trying to make sure you succeed whether you buy anything or not. Which, honestly, is probably why so many people end up wanting to work with him after.

Is the Business Breakthrough Experience Really Free?

Yes. 100% free. You sign up, you show up, you learn.

There’s no credit card required. No “free trial” that secretly charges you. You just register and watch the training.

Now, full transparency… at the end of the Business Breakthrough Experience, James opens enrollment for his paid program, Business By Design. That’s his signature course (around $2,997) and it goes deep on everything he introduces during the free training.

So yes, there will be a pitch. But it’s not one of those situations where the free content is useless without the paid thing. You’ll walk away from the Business Breakthrough Experience with real, actionable takeaways regardless of whether you buy anything.

I’ve been in BBD for over 8 years. You can read my full Business By Design review here if you want my honest take on the paid program.

Should You Attend the Business Breakthrough Experience in 2026?

If you’re building (or thinking about building) an online business based on digital products… yes. Just go.

It’s free. It’s a few days of your time. And the worst case scenario is you learn some solid business strategy from someone who’s built a $9M+ business doing exactly what he teaches.

Here’s who I think will get the most out of it:

Coaches, consultants, and course creators who want a real system for selling online
Content creators who are tired of posting for free and want to monetize with digital products
Business owners who’ve been piecing things together with random strategies and want an actual framework
Anyone who’s been curious about BBD but wants to experience James’s teaching style before committing

And here’s who it’s probably not for:

People looking for a get-rich-quick scheme (James will be the first to tell you that’s not a thing)
Anyone who wants to build a business but isn’t willing to put in the work

The Business Breakthrough Experience usually fills up fast, so I’d grab your spot sooner rather than later. Even if you’re not sure yet… just get on the list and decide when it goes live.

👉 Join the Business Breakthrough Experience waitlist

I’ll be updating this post with exact dates and details as James announces them. Stay tuned.

Frequently Asked Questions

When is the Business Breakthrough Experience 2026?

Exact dates haven’t been announced yet, but it typically happens in May or June. Get on the waitlist here so you’re notified as soon as dates are confirmed.

Is the Business Breakthrough Experience the same as Rise of the Digital CEO?

Yes. The Business Breakthrough Experience is the new name for what was previously called “Rise of the Digital CEO.” Same concept, same quality of training, new branding for 2026.

Do I have to buy Business By Design after attending?

Nope. The Business Breakthrough Experience is completely free with no obligation. James will open enrollment for Business By Design at the end, but there’s zero pressure to buy. The free training is valuable on its own.

Click here to join the waitlist. You’ll be notified when registration opens and when the training goes live.