Business by Design is an online course created by James Wedmore, designed to teach you how to become a “Digital CEO” and profitable online entrepreneur. If you are curious about James Wedmore’s signature course, Business by Design (BBD), but you wanted an honest review from a current student, this video is for you!
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Business By Design
Honest Take on Business By Design
We’re going to do something a little bit different here on my blog, something I’ve never actually done before, ever. I’m going to do an honest review of a digital program that I invested in to grow my online business.
As you can tell from the title, this is my honest review of Business by Design (BBD). This is James Wedmore’s online course. I’m going to go through what it actually is, how does it work, what do you get with BBD, who it is for, and how it has helped me.
In 2017, I wrote a blog post about BBD and how it really helped me earn income in my blog and YouTube channels. This is an update to that post, since I’ve had a few years to implement the teachings inside of Business by Design!
Before I get into my full review of Business by Design, I want to preface this by saying I am an affiliate for Business by Design. So, full transparency… However, I am going to give you my honest opinion. That means the pros AND cons.
I don’t want you to just take my word for it because I think the best way for you to learn about who James is, what Business by Design is really all about, and how it might fit into your business journey, is just to sign up for James’ annual Rise of the CEO Digital Video series.
You can either watch or get on the waitlist for The Rise of the Digital CEO series here. It’s totally free. Even if you’re not even interested in BBD, it’s still really informational. It’s also entertaining, and there are some kind of mind-blowing things about online business in general.
So, I highly recommend that you check that out. Again, it’s totally free. If it’s not available when you click this link, just put your email into the waitlist and you’ll get notified the next time around.
Related: Rise of the Digital CEO Video Series
What is Business By Design?
So, what the heck is Business by Design? It’s a bit hard to explain because it is a course in online business, but it’s also more than that. You will get the clarity that you need to focus on the right things in your business, so you’re not wasting your time on useless and unproductive tasks.
You’ll also learn to recognize what your audience and your market wants. That will help you create online products that they’ll love and actually buy, which is nice. You also get the “done for you” or “fill in the blank” processes for 11 different styles of launching a digital product or course. And I have to say, that’s worth the price of the course alone.
It’s really designed to set you on the path to success for your business. That’s why it’s called Business by Design. It’s business by YOUR design.
How Did BBD Help Me?
Now, as far as what BBD helped me with, I joined back in April 2017, so I have had three years. I think James and his team have added more and more content to it every single year. It just keeps improving. When I first joined, the biggest thing that it helped me do was to see exactly how to make sales in my business. I was focusing a lot on passive income, like ad revenue, here on YouTube and over on my blog and affiliate revenue.
Also, I wanted to create and sell digital products like my Social Video Pro course, or my membership, the Video Pursuit Society. I wanted to create those things, but I knew nothing about sales. I actually didn’t think I needed to know anything about sales, which was wrong. That was the first really big game-changer for me.
Over time, once I got the sales thing down, I was able to focus on what I really wanted to do with my business. I know what I wanted to accomplish, who I really wanted to help, who I was really here to serve, why my business exists, to begin with. So, I was able to implement even more processes for becoming a Digital CEO, as James calls it. And also developing a team so that I can do more in my business and help more people.
That’s how Business by Design helped my business grow, but there’s this whole other side of BBD that, to be honest, I was not expecting when I first enrolled. That’s the whole mindset side of starting or having an online business, doing these weird things like talking to a camera, creating YouTube videos.
The amount of mindset shifting that has occurred for me in the last three years around business, around life, around relationships, around money, has really been… I don’t have a word for it other than just absolutely extraordinary.
Is Business By Design For You?
Also, with BBD, you get a ticket to BBD Live, which is a live event. Through BBD, I have two mastermind groups of people who I’ve met through BBD who have become basically my best friends, in and out of business.
With a course like Business by Design, I think it’s really important to look at the case studies and the people who have participated in BBD, and really ask yourself, “Is that me?” Or, “Could that be me? Is that the type of person that I would want to be like? Is that the type of business that I want to have?”
Because those are the people that you’re going to be surrounded with, right? So who is Business by Design really for? This is a tricky question. If you look at some of the case studies from BBD, there are all different kinds of people, businesses, and niches.
Of course, when I joined, I was a YouTube creator and a blogger. So, I definitely feel like it was for me as a content creator who wanted to create and sell online courses and digital products. I knew that that was something I wanted to do, and I knew I needed to learn that sales piece. So it was perfect for me.
It is really great for a content creator. But there are also service-based businesses, so graphic designers, social media managers, people who are using their online business and online platform to sell a service or to productize their service so that they can scale. There are coaches. There are teachers who have set up these whole online businesses around the things that they teach, helping other teachers.
Who is the Person Behind BBD?
So, who’s behind Business by Design? Well, it was created by James Wedmore, as I already mentioned. James is a YouTube creator who turned into a $9 million a year entrepreneur, and he is a fantastic coach on helping you get clarity on your niche and to know what to do next in your business.
Also, he has a team of coaches that he trained. So they’re in the Business by Design Facebook group, answering questions, helping you get clarity, and helping you figure out how to move forward.
When is BBD available?
Business by Design usually opens about once a year. It’s going to open in a couple of weeks. Yes, I did time this post just right so that it’s open in a couple of weeks because I want you to be excited about it if it’s something you’re interested in. And I want you to be able to dive right in, right?
Usually, it is once a year, and if you use this link to get on the waitlist for The Rise of the Digital CEO series, then you’ll also be on the waitlist, and they’ll let you know when the course is actually open.
Some of the things that are included in the course are the 6 BBD Core Training Modules, the plug-and-play launch maps, and execution guides. That’s the system and the strategy on how to implement doing a webinar, doing a five-day challenge, and doing an email launch. There are so many different types of launches. I have lost track of them all. But they’re all in there.
There are also marketing templates. He does live coaching sessions with him and some of his other coaches. There are always different bonuses, so I don’t know exactly what all the bonuses will be and what will be included in this next round when the doors are open. I also don’t know exactly what the price will be because there’s usually more than one tier.
Pros and Cons of Business by Design
Now, I want to get to the pros and cons and be really, really honest with you here. First of all, the pros, Business by Design is a very in-depth resource. I like to think I sort of have a Ph.D. in online business after going through Business by Design.
There’s so much in there, which is a great thing because there’s something for wherever you’re at in your business, even if you’re just starting out, even if you don’t know what you’re doing.
You also have lifetime access to Business by Design when you join. It’s not a membership. You don’t have to renew to stay in the group or anything like that. Just make that investment. You make that purchase, you go through it, and every time it gets updated or content gets added to it, which James does pretty much every year, you get all of that. So it’s a lifetime access type of thing.
You also get a ticket to Business by Design Live, or BBD Live, which is a three or four day in-person conference. It’s a conference like no other. It’s so different and it’s a lot of fun, it’s really informative, you get to connect with a lot of people, and make amazing friends.
One of the cons of BBD Live is that it’s on the West Coast, and I’m on the East Coast. And when you have a family, just the cost and the time and everything of going to another coast, it can be kind of a pain in the butt.
But it’s always been worth it. I’ve been there twice. It’s definitely something that I would pay to go to, but when you join Business by Design, you get a free ticket.
There aren’t very many other cons that I can think of other than, as a content creator, I focus a lot on organic content, right? I’m here on YouTube. I’m showing up in your subscription feed, or I’m showing up as a search result or something. And inside of BBD, there’s a pretty heavy presence of people using Facebook ads instead of creating organic content.
I have nothing against Facebook ads, but they cost money, of course. Nothing against spending money to grow your business, but they also cost money to learn what not to do.
There tends to be a pretty heavy emphasis on using Facebook ads to grow your email list, to fuel the launch of your course or your product. Nothing wrong with it, though. I just like organic content.
Manage your Expectations…
The other thing, too, and this is not so much a con of BBD, but a con of online business and creating and launching digital products in general. That is that it’s real easy to look at the success that people are having and assume that you’re going to have that same success when you launch your course, or when you do your next launch.
It may not necessarily be the case because everybody’s audience is different, their offer is different, the products are different, everyone is different. So, it can be a little bit disappointing when you see people with their six-figure launches and stuff, and then, I’ve never had a six-figure launch. I don’t know if I ever will. And so, you have to kind of manage your expectations there. Everybody’s on this different journey. But like I said, that’s not really a BBD con, just something to keep in mind.
In a Nutshell…
Overall, there are way more pros than cons, and as I’ve said, if you are at all interested in figuring out if BBD is right for you, the best thing you can do is watch or get on the waitlist for The Rise of the Digital CEO series which is going to be live next week. You can use this link to hop on there so you’re the first to know about it.
It’s a totally free series of around eight videos. James does a really great job of flipping everything you know about business and online business upside-down.
Related: Rise of the Digital CEO Video Series