How to Kill Your YouTube Channel Quickly

Is your YouTube channel dying a slow and painful death? I want to share with you the 3 things you can do to kill your channel quickly. Yes, you heard it right. Now, before you jump to conclusions, hear me out. If you’re new here, my name is Meredith, and I’m here to help you look good, sound good, and feel good on camera. Of course no one WANTS to kill their YouTube channel… but after years of chatting with clients about their YouTube channels, there is a pattern. Often when a channel isn’t growing, the creator is doing one or all of these things that I’m about to talk about. So let’s get into it.

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Only Creating Content That You Want to Create

It’s easy to fall into the trap of only creating content that you want to create. However, if your channel is not growing, it’s time to take a closer look at what you’re doing. Of course you want to enjoy making the content you want to make. However you also need to think about what your audience wants to see.

One way to find a balance between creating what you want and what your audience wants is to use your analytics. You can use your analytics to select topics that you know will perform well on your channel. While you may have a list of topics that you’re not interested in creating, it’s essential to find a balance between what your audience wants to watch and what you want to create.

Going Wildly Off-Topic

One of the biggest mistakes that creators make that can kill their YouTube channel, is going wildly off-topic from the content that’s usually on their channel. While it’s okay to experiment with new topics, it’s essential to stay within your niche. If you go too far off-topic, you risk losing your audience and the momentum that you’ve built. Once you have a topic that you know works, it works. And sometimes it can feel repetitive to make several videos basically about the same topic. For example, I have multiple videos on how to edit videos in iMovie. Because if I create an iMovie tutorial, YouTube knows exactly who to put it in front of.

I think a really effective way to branch out into a different topic, is creating a series. We talk about the Spiderweb Strategy inside of my 30 days to a Thriving YouTube Channel. And a way to move to another section of your spiderweb without it being so jarring, is to just kick off a series. By creating a series, you can experiment with new topics and see how your audience responds. If your series doesn’t perform well, you can move on to something else without risking your entire channel.

Poor Titles and Thumbnails

Creating an attention-grabbing title and thumbnail is essential if you want to attract viewers to your videos. Too often, creators reveal everything in the title and thumbnail, leaving no reason for viewers to click.

Instead, create a title and thumbnail that entices viewers to click and watch the video. Use words and images that create curiosity and intrigue, and are different than the actual title of your video. Sometimes you can even do something shocking with the concept of your thumbnail and the words of your title. This makes people have to click it to figure out what in the world are you even talking about.

Conclusion

While it’s easy to make mistakes, avoiding these three things can help keep your channel growing. By finding a balance between what you want to create and what your audience wants to see, staying within your niche, and creating attention-grabbing titles and thumbnails, you can keep your channel thriving and growing.

And so if there’s anything I want you to take away from this, it’s that building a library of binge-worthy videos is really the most effective way of building your YouTube channel. So if you’re just getting started with a brand new channel or if your channel has been dying a slow and painful full death and you want to breathe some life into it, I have a video explaining exactly how to create a library of binge worthy videos. This will help you grow your channel really quickly so that every video you publish leads to more subscribers and even more revenue.