Is Your YouTube Channel Set Up to Prevent You From Generating Revenue?

YouTube is a goldmine if you’re trying to build an audience and make some serious cash for your biz. We’re talking billions of eyeballs glued to screens worldwide. But how do YouTube features impact your ability to earn revenue? Is your YouTube channel set up to PREVENT you from generating revenue? It could be…

In this post, we’re going to dive into 5 major roadblocks that could be putting the brakes on your success. Learn which ones could be holding your earnings back and simple ways to fix them. Implementing these YouTube tips for your bio, home page, playlists, and trailer video will help you generate more revenue with your channel. So if you’re ready to kick things into high gear, keep reading.

5 YouTube Features Preventing You from Generating Revenue (and how to work around them) | Ep. 10

Fixing YouTube’s Revenue-Blocking Features

Just like any business, growing a successful YouTube channel isn’t a straight-open highway—it can feel like an uphill battle at times and roadblocks seem to pop up at every turn.

But fret not. The key is spotting those growth roadblocks early and eliminating them before they can mess up your master plan of reaching more subscribers, leads, and revenue faster. So how exactly do you pull this off?

1. Cut the Clutter (Slim Down Those Bio Links!)

Look, I get it – you’ve got a lot of awesome stuff going on and you want to shout it all from the rooftops. Your website, your socials, that cool project you’re working on, the works.

But here’s the thing – trying to cram all those links into your bio is like bringing your entire closet with you on a weekend trip. It’s just too much! Giving viewers too many options can distract them from your most important calls-to-action, like opting into your email list or checking out your offerings.

Think about what really matters most right now— which is directing traffic to the top of your marketing funnel—and put that front and center. Everything else can wait its turn.

2. Don’t Rely on End Screen Links Alone

If you’re in the YouTube Partner Program, you can add clickable links to your videos’ end screens.

And sure, those end-screen links are slick and all, but here’s the hard truth – a ton of your viewers don’t stick around until the very end. Maybe they’ve got the attention span of a goldfish, or maybe your video was just that good they couldn’t wait to binge the next one. Either way, you can’t just rely on those end screens alone.

The smart move? Drop those must-click links in your video description as well and pin them right on top in the comments while you’re at it.

3. Use Shorts Strategically (If At All)

You’ve probably noticed how YouTube is pushing those snappy little Shorts like crazy lately. They’re basically trying to get a piece of that TikTok and IG Reels pie, you know? But in my experience, Shorts aren’t exactly the lead-gen, money-making machines you might hope for.

Now, I’m not completely writing them off – maybe you’ve found some Shorts strategies that are working great for your business? If that’s the case, hit me up in the comments and spill those secrets! I’m open to counter-examples.

But otherwise, I’ve found the real revenue gold tends to come from long-form YouTube content—the beefy, value-packed videos that keep viewers glued to their screens and eager to slap that subscribe button.

While Shorts are snackable and all, the long-form is where it’s at for building that legit YouTube income stream you’re seeking.

4. Turn Playlists into Homepage Headlines

I’ll let you in on a little YouTube secret: playlists aren’t just for keeping your videos organized nice and neat. They’re low-key one of the most powerful tools to grab viewers’ attention and keep them locked on your channel.

See, you can get all sorts of creative with playlists to make your homepage pop. I use playlists to create skimmable, compelling “headlines” on my channel homepage, making it easier for viewers to find the content that interests them. Craft them right and you’ll have viewers swimming through video after video like a thermophilic bacteria in a hot spring. Lol.

But wait, there’s more! You can even create single-video playlists to highlight important videos and break up the visual layout. Now that important upload gets premium real estate instead of just blending into the feed.

If you aren’t strategically using playlists to hook viewers from the jump, you’re missing out big time. So get creative and make those titles sizzle!

5. Swap Out Your Channel Trailer for a Lead Magnet

Too many video creators out there just slap up some basic intro reel trying to get new subscribers. But here’s the real pro move: use that premium spot to feature a high-converting, sales-driving machine of a video. I’m talking about a slick, engaging piece of content specifically designed to turn viewers into piping-hot leads and paying customers.

Plaster it right at the top as both your channel trailer and featured video, and bam! Now anyone landing on your page is getting hit with a lead/sales magnet right off the bat.

No more wasting that killer visibility on a regular introduction reel that your audience rarely pays attention to. This way, you’re putting your best revenue-generating foot forward from the second someone clicks on your channel.

It’s a total no-brainer hack for maximizing those sweet, sweet YouTube conversions. You can thank me later when the leads start rolling in!

Fuel Your Funnel with Strategic Videos

Ultimately, the name of the game is using YouTube as an effective top-of-funnel marketing platform for your business. By eliminating distracting options, highlighting your best calls-to-action, and focusing on strategic content, you’ll be well on your way to driving more revenue from your videos.

The best way to do this is by setting up a simple YouTube funnel – which I break down step-by-step in episode one. This allows you to capture leads from your ideal customers and nurture them with the perfect offerings.

Building a thriving YouTube channel takes work. But by eliminating these common roadblocks, you can accelerate your growth and reach your revenue goals faster. Happy video-making!

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