YouTube Sales Funnel (For Beginners)

How can you make consistent sales of your digital course, program, or product without constantly selling on (or off) social media?

Which is why I’m excited to share a powerful strategy that makes consistent sales from your digital course or product without the constant hustle!

Making consistent sales of your course or program doesn’t have to mean that YOU’RE consistently selling. Seems wild, right? Hear me out… setup a Sales Funnel that does it for you. Better yet? Create a YouTube Sales funnel so you can build you audience and your business at the same time!

VIDEO: YouTube Sales Funnel (For Beginners) | Ep. 28

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Why a Funnel is the Secret to Consistent Sales

If you’re tired of being stuck in a cycle of constantly launching or pitching your digital products? A well-structured funnel is your solution. A sales funnel is a system that guides potential customers through a journey. From becoming aware of your product to making a purchase. When done right, this funnel works in the background to generate sales. You don’t have to spend all your time selling.

YouTube is a perfect platform to fuel your funnel. With evergreen content that can be discovered by new viewers at any time, you create a constant stream of potential leads without needing to actively market your offer every day. By integrating your sales funnel with YouTube’s algorithm, you can generate consistent revenue while maintaining a strong audience connection.

Common Misconceptions About YouTube and Sales

Many people think you need to go viral on YouTube or have a huge audience to generate meaningful revenue. This is simply not true. Even with a smaller audience, you can generate sales if you use YouTube strategically.

If you’ve been hesitant to dive into YouTube because you think it’s too time-consuming or because you think your videos aren’t “good enough,” now’s the time to rethink that approach. The platform is an incredible tool for driving traffic and sales when used in a targeted way. With the right funnel in place, you can stop worrying about constantly selling. Let your funnel do the heavy lifting.

Understanding the YouTube Funnel

To create a YouTube funnel, you need to focus on turning viewers into leads and then into paying customers. It all starts with structured content that is infused with your messaging and aligned with your offers. Here’s how to reverse-engineer your funnel:

Start with Your Offer: The end goal of your funnel is to get people to buy your offer. First, ensure you have a clear way for customers to purchase your product (e.g., a sales page or checkout page).
Build a Funnel, Not a Broadcast Channel: Many business owners treat YouTube as a broadcast channel, sending viewers straight to their sales pages. While this might work occasionally, it’s not an optimal strategy for growth or sales. Instead, you need a structured funnel that starts with high-value content and gradually guides viewers to your offers.

How to Do it

The first essential element is having a proper payment system in place. You’ll need a sales page and a checkout page. It is where potential customers, who are interested in your offer, can make their purchase. This creates a clear pathway for interested viewers who want to work with you or buy your product to take action and complete their transaction.

I want you to set up an automated “set it and forget it” YouTube funnel. You can still implement a YouTube funnel, but make it a “set it and forget it” YouTube funnel. It can generate sales for you as you build your audience and as you focus on other revenue-generating activities in your business. It should be genuinely like a passive transaction. While traditional sales methods might work for some, this automated funnel system allows you to generate sales passively.

A successful YouTube funnel is built on creating positive signals that benefit both your channel and YouTube’s algorithm. You have to create these positive signals that work for you and work for YouTube. That is what a YouTube funnel does.

I implement this with a “set it and forget it” YouTube funnel by having what I call a lead-getting video. It’s like a billboard video at the top of your channel that does the heavy lifting for you.

The Billboard (Lead Getter) Video

At the top of your funnel sits what’s called the Lead Getter Video or Billboard Video. This is a pinned video on your channel that does the heavy lifting of attracting your ideal customer. It’s important to note that not every viewer of your channel is your ideal customer, and that’s okay. Your billboard video should be designed to attract those who are a perfect fit for your offer.

When creating this video, it’s essential to focus on a topic that will resonate deeply with your target audience. The title, thumbnail, and content of this video should be laser-focused. Especially on addressing a pain point or need that the ideal customer is experiencing. This video is your first chance to identify ideal leads and draw them into your funnel.

That billboard video has to be on a topic that you know your perfect right fit customer is going to see that topic and they’re going to go “Oh yeah, I want that, I got to watch that.” They’re going to drop everything to watch that video right now. And I have a very specific formula for how you come up with the title and the thumbnail and a very specific formula for the script inside of my YouTube Funnel Clinic program.

A lead in the YouTube funnel system is somebody who gives you their email address in exchange for something else.

Offering Value to Attract Leads

Once a potential customer watches your billboard video, the next step is to offer something of value to them. Many businesses offer lead magnets like PDFs or checklists. The most effective lead magnet for a YouTube funnel is another video. This secret video offers even more value to the viewer. It provides them with additional information about how your product or service can help them achieve their goals.

Why use another video?

I have a video in my funnel because you’ve been connecting with me this whole time via video. You found me on YouTube. You watched my YouTube videos. My pinned lead-getter billboard video is a video, and so I’m not going to send you to a 90-minute webinar with a sales pitch at the end. I’m not going to send you to a waitlist for my next 5-day challenge that’s happening at some undefined time in the future.

I’m going to send you to another video. I call it a “secret video” because it is behind an opt-in form, so it’s not public on my channel. The purpose of the secret video is ultimately to generate sales. But if you back up a step, it’s really to help an ideal customer determine if your offer is the next best step for them.

The whole point is to get people to come to the conclusion of whether this is for them or not on their own. This is why I like to say that with a “set it and forget it” YouTube funnel. Your course or program essentially sells itself, because the algorithm is bringing you those ideal viewers, and then your funnel is gently massaging them into the next step with you.

The Secret Video and the Sale

The secret video is an exclusive piece of content that viewers can access by opting into your email list. This video is designed to provide more in-depth information about your offer. And help the viewer decide whether it’s the right fit for them. You don’t need a long, 90-minute webinar to make the sale. This secret video should be about 20-30 minutes long. It should deliver value while naturally introducing your product as the next step for the viewer.

The Secret video has a very specific formula for the title and a very specific script for the flow of that video. I give my YouTube funnel students a fill-in-the-blank script for this, so you can take your messaging that you work through in the Funnel Clinic program and plug that into the secret video. It’s formulated and scripted to follow a flow that helps the viewers stay engaged and keep watching, and then ultimately to hear about exactly what your offer is, what your digital product is, what it does for them, why they would benefit from it, and how it’s going to help them achieve whatever that desired result is faster, easier, or in a bigger way. It’s not a 90-minute webinar; I recommend that your secret video be between 20 minutes and 30 minutes at most so that it doesn’t go into webinar territory.

Remember, the goal is not to hard sell but to help the viewer come to their own conclusion about whether your product is right for them.

How to Get Viewers Into Your Funnel

The key to driving viewers into your funnel is leveraging the YouTube algorithm to your advantage. YouTube’s algorithm rewards content that keeps viewers on the platform. To ensure your videos get shown to more people, focus on creating videos with high watch times, click-through rates, and engagement (likes, comments, etc.).

It’s important to balance YouTube’s goals with your own. While you want to drive traffic to your sales page, you also need to keep viewers on the platform long enough to send positive signals to YouTube. The better your video performs in terms of engagement, the more YouTube will promote it to new viewers. This creates a cycle where your videos are constantly attracting new leads into your funnel.

We use a lead-getter video, which is a pinned billboard video at the top of your channel. That’s laser-focused, laser-specific to your ideal customer, and from there we get people to a secret video where they get value and make the determination themselves if your offer—your program, digital product, course—is the right fit for them on their own, on autopilot, on evergreen now.

You want them to be on your email list so that you can stay in contact with them, letting them know when you have a new video or video podcast published. But you also know that if they watched your billboard video—your lead magnet video, which was very specific to the ideal customer for your offer—then they are an ideal customer for your offer. All of these pieces of the puzzle fit together; it’s not just about throwing up a pinned video.

Making the Funnel Work For You

Setting up a YouTube funnel isn’t a one-time task—it requires ongoing content creation that aligns with both your business goals and YouTube’s algorithm. But once your funnel is in place, it becomes a powerful system for generating leads and sales on autopilot. You’re no longer dependent on daily social media posts, constant live launches, or sales calls to make revenue.

Instead, you’ve created a “set-it-and-forget-it” system where your content continually works to bring in leads, qualify them, and convert them into paying customers. The best part? You’re able to focus on other revenue-generating activities in your business while your funnel operates in the background.

The Power of a YouTube Funnel

Building a successful YouTube funnel can help you make consistent sales without constantly selling. By creating targeted, evergreen content and guiding viewers through a structured sales journey, you can grow your business and your audience simultaneously. If you’re ready to set up your own high-converting YouTube funnel, start by creating a strong billboard video that attracts your ideal customers and leads them into your funnel.

Remember, YouTube is the most powerful platform for growing your audience online, and with the right strategy, you can turn that audience into loyal customers. So, dive in, get your funnel in place, and let YouTube do the heavy lifting for your business.

YouTube is the most powerful way to grow your audience online. First, there are so many users. Second, it’s owned by Google. Third, when people search for whatever it is that you provide, you want to show up with the answers. Finally, the algorithm is incredibly smart at tracking viewers’ behavior. When you give YouTube all of those positive signals, you make it really easy for the platform to put your videos in front of more of the right people.

Conclusion:

The algorithm is literally working to find ideal viewers for your content because you’re making it easy for YouTube to do that for you.

However, there’s more to a YouTube strategy than just that. This is what I teach inside the Video Brand Academy, and it’s the core message of this entire podcast. The answer to how you get people into your YouTube funnel is—you guessed it—YouTube itself.

The last thing I want to emphasize is that the goal is always to create content that aligns with your business objectives.

I have a comprehensive YouTube funnel system that I teach in my YouTube Funnel Clinic program. I outline all the steps of the funnel in detail in Episode 1 of this podcast. You can either go to episode one in your podcast player or visit my YouTube channel, where you’ll find a video titled “YouTube Funnel” at the very top.

If you have an online business with a course, program, or any other kind of offer, and you’re not currently generating consistent sales on autopilot, I’d like to introduce you to the hands-off YouTube funnel that has made me over $20k on a $147 course! That way, you too can make consistent sales of your offer, with the beauty and simplicity of organic, evergreen traffic from YouTube! Start here with my free “AIT Method” training.