YouTube Funnel Consistent Course Sales in NON-B2B Niche?

Can a YouTube funnel for course really generate sales in a non-b2b niche (like sewing or home decor)? Absolutely! In this episode, I dive into how YouTube strategies, like a YouTube funnel, can drive consistent revenue—even in non-business niches.

Does the YouTube funnel concept and the strategies that I teach inside a video brand Academy actually apply to a non-marketing, non-business niche?

Well, Mimzy’s niche is sewing (actually it’s more niche than that… upholstery!) and she applied some of the strategies inside VBA and the YouTube Funnel Clinic to generate 10 sales of her new course!

Here’s how Mimzy applied the YouTube funnel concept in her non-B2B niche.

VIDEO: Consistent Course Sales in NON-B2B Niche? (Mimzy & Co) | Ep. 22

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The Power of Niching Down

Mimzy’s YouTube journey began eight years ago with a broad focus on DIY content. However, she quickly realized the importance of niching down:

“I realized I needed to niche down in order to be able to create a product. I needed to have something more specific than just DIY, so I decided to niche down to just sewing so that I could create a product around that.”

This decision to focus specifically on sewing, particularly upholstery, allowed Mimzy to establish herself as an expert in her field and create targeted content that resonated with her audience.

Overcoming Challenges and Embracing Video

Like many content creators, Mimzy faced initial challenges:

“I hate writing, and that’s one of the reasons why video was appealing to me. I thought, ‘Oh, this is actually easier than having to sit down and write this all out.'”

This revelation highlights an important point for aspiring content creators: play to your strengths. If writing isn’t your forte, video might be the perfect medium for you to share your expertise.

YouTube funnel for Course Sales and The Importance of Consistency and Strategy

Mimzy’s channel growth was slow at first, but things changed when she committed to consistency:

“In 2020, I decided to post a mask video, and I had a little bump in growth. So then that inspired me to get consistent with my publishing. So then I started publishing once a week, and then I saw just steady, steady growth.”

Joining the Video Brand Academy also provided Mimzy with valuable strategies to improve her content:

“Definitely titles and thumbnails. That was the first thing that I realized, ‘Oh yeah, I have got to do this better.'”

From Free Content to Paid Courses

Many content creators worry that offering free content on YouTube might cannibalize their paid offerings. Mimzy’s experience proves otherwise:

“Slipcovers are pretty intricate, and my most popular slipcover video is 27 minutes long, and it only covers a fraction of the process. So I thought, if a lot of people are interested in this, maybe they would want every detail that a course could provide.”

This insight demonstrates that viewers often crave more in-depth, structured content beyond what’s available for free on YouTube.

Simplifying Course Creation and Delivery

One of the most inspiring aspects of Mimzy’s story is how she simplified the course creation process:

“I created it after going through your funnel process, I did it in 11 modules, and I just did it really the simplest possible way. Then I put the modules in Google Drive and sent people that way.”

This approach proves that you don’t need complex, expensive platforms to get started. Sometimes, the simplest solutions are the most effective.

Leveraging YouTube Funnels for Course Sales

Mimsy’s success in generating 10-course sales in just two months came from implementing a YouTube funnel strategy:

“I posted my lead getter video, which led to my secret video, my funnel, and I also sent my list the lead getter video, which put them through the same funnel.”

She also found success in mentioning her course organically in regular content:

“I just mentioned I have a course, and it just really organically came up. And then at the end, I put the end screen on there, and I really directed them. I said, ‘If you want to learn how to do upholstery, I have a beginner upholstery course. Click right here,’ and it worked.”

Key Takeaways for Content Creators

Niche down: Focus on a specific area of expertise to establish authority and create targeted content.
Embrace video: If writing isn’t your strength, video can be an excellent alternative for sharing your knowledge.
Be consistent: Regular publishing is crucial for steady channel growth.
Optimize titles and thumbnails: These elements are vital for attracting viewers to your content.
Offer in-depth paid content: Viewers often want more detailed information than what’s available in free videos.
Keep it simple: Don’t overcomplicate course creation and delivery. Start with tools you’re familiar with.
Implement a YouTube funnel: Use strategic videos to guide viewers towards your paid offerings.
Mention your course organically: Incorporate natural mentions of your course in regular content.

Mimzy’s success story proves that the YouTube funnel concept can work wonders for creators in any niche. By focusing on providing value, optimizing your content, and strategically guiding viewers towards your offerings, you too can turn your YouTube channel into a powerful revenue-generating tool.

Remember, the key is to start with what you have and continually refine your approach. As Mimzy’s journey shows, success on YouTube is a marathon, not a sprint. Keep creating, keep learning, and keep growing!

If you have an online business with a course, program, or any other kind of offer, and you’re not currently generating consistent sales on autopilot, I’d like to introduce you to the hands off youtube funnel that has made me over $20k on a $147 course! That way, you too can make consistent sales of your offer, with the beauty and simplicity of organic, evergreen traffic from YouTube! Start here with my free “AIT Method” training.