I am such a nerd when it comes to online business and I love taking in new strategies around how to create an online course that sells. I already have a couple of courses, plus my membership program but in 2020, I was planning to launch a brand new course… and then coronavirus happened. BUT… the plan is still on! And I want to share with you the first 3 steps I always take when creating an online course. Don’t skip these!
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Create an Online Course
LINK MENTIONED: Your First 100 Leads: http://vidpromom.com/100leads (this is an affiliate link even though the course is free!)
3 Important Steps When Launching an Online Course
I’ve been going through the course called “Your First 100 Leads” by James Wedmore, which is my mentor. Even though I’m already a student of his main program, “Business by Design”, I’m still going through this mini-course here which is totally free and you can get it here.
When launching an online course or program, it’s kind of safe to say that most of us have once thought that it’s logical to think of what that course/program will be about?
In reality, when coming from that perspective, we end up creating a product that people don’t buy and failing to create a demand. There’s actually a phrase that goes like this: “Nobody wants a 1/4-inch drill bit, what they want is a 1/4-inch hole”.
Keep in mind that nobody buys your course for whatever your topic is, but what they really want is the result that they are going to get by learning the course that you are going to teach them. Here are the 3 important steps in creating an online course/program:
1. What is your course going to actually help somebody accomplish?
Think of it this way: “What does learning woodworking help somebody to accomplish”. That’s the kind of perspective that you should set first when planning to create an online course or program.
For me, I have a course right now that’s about editing videos and repurposing them for social media, but what it’s really going to do for the people who will buy the course is help them grow their audience faster without spending more time editing their videos.
2. Who is your course actually for?
It’s easy to think and say that your course will be for everyone or anybody, right? But in reality, you need to have a specific target audience. For my course, I think it is great for solo content creators that have their own personal brand, like myself.
It is great for those who want to create videos and monetize them, start an online business, and grow their audience. Even though my course is about video editing, it’s not really for aspiring filmmakers.
3. Create a list of people who are ready to buy your course
This step doesn’t just happen accidentally, it has to be intentional. I’ve already been a student of James’ other course for 3 years now, and his contents are always top-notch. A couple of weeks ago, when he launched his new mini-course, I was surprised that it was a free course.
Here’s a link so you can get that course for free. I’m not sure how long it would be free. We have already discussed step number 1 and 2, but step 3 is about the possible buyers of your course which is also known as “leads”.
If you are also focused on building your list right now and you’ve already got the “Your First 100 Leads” course, feel free to interact with me on my social media, and let’s exchange some ideas.