YouTube Predictions 2023
When I think about the YouTube 2023 predictions, honestly, I’m excited to see how these things play out: Shorts, Podcasts, Revenue on YouTube? It feels like 2023 will bring some huge shifts based on what’s been announced (and leaked). Disclaimer: I am generally not that great at making predictions, and this blog is for entertainment purposes only… In case that wasn’t obvious. 🙂
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YouTube Predictions 2023
Hey, it’s Meredith here. This is not my normal blog. It’s Halloween, and it’s also my birthday! I thought it would be fun to talk about some predictions. What I think is in store for the future of the YouTube platform and for content creators in the video content creation space.
First, we must talk about short-form content and YouTube shorts. I think this is going to be a very common theme in the YouTube predictions of what to expect for next year’s types of videos. I have really been liking the short-form content and vertical video landscape. But we know that YouTube has said they are prioritizing short-form vertical video format content in 2023. They will be monetizing that content for people.
YouTube Predictions for Short-Form Videos 2023
Now my channel is monetized with my long-form videos. So I get ad revenue. I don’t know how that will work with the short-form videos because my videos don’t get many views. It seems like YouTube is targeting creators who are creating viral type content. And those who are getting millions and millions of views on their short-form videos.
I think it’s interesting for the average everyday content creator when Tiktok creators and Reel creators realize that they will probably make significantly more money and make it more easily over here on YouTube. They’re going to start putting their attention over here. This is going to bring more attention from just regular everyday viewers.
If I had to make a prediction, I would look further ahead than in 2023. I think by 2025, short-form vertical videos will be expected if you own any kind of business or you’re a personal brand. Maybe you’re a freelancer, content creator, dental office, chiropractor, plumber, or gardener. We expect to see short-form videos on your social media platform.
Now whether this short-form content is going to reign supreme on YouTube, I don’t know. I don’t have enough guts to make a prediction about that. But YouTube is the most powerful video platform on the planet. I think they’re probably going to do whatever it takes to stay there.
YouTube Predictions for Ad Revenue
Now, I’ll be honest with you, I kind of I feel uncomfortable making predictions because I’m afraid I will be wrong. I’m afraid I’m only looking at it through my perspective and lens. But I can tell you that in my business, and hopefully in your business, we have multiple streams of revenue. I don’t rely on just one revenue stream alone. It’s all divided up pretty evenly.
This is great because if the economy continues to evolve downward or “crash,” companies typically pay out for sponsored content. Will those who’d usually advertise on platforms like YouTube stop, or will they decrease? Are they going to be looking at making sure they work with creators that will give them the most bang for their buck?
Affiliate Marketing
If you have not been looking at affiliate marketing as an opportunity to monetize your channel… I think that will still be extremely powerful even in an economic downturn. So if you’re totally new to the whole affiliate marketing thing on your channel, now’s the time to jump in. Why not strike while the iron is hot?
Let me tell you, coming into November or December; the iron is hot. If you think affiliate marketing wouldn’t work for you because you don’t have that many subscribers, or you would think it wouldn’t work for your niche. What do you think we’re going to see from YouTube in the coming year? Because earlier this year, there was a significant leak about possible changes coming to YouTube. They already just recently redesigned things a little bit. We no longer have a red subscribe button, so it’s not red anymore. And I think these user interface changes are freshening things up slightly. I think they will probably lead to some other platform changes down the road.
Podcasts on Youtube
Back in March, there was a big leak about YouTube being more podcast friendly. And I like this idea because I feel like everyone is trying to figure out how I can do a video and a podcast at the same time. But make it easy because right now, it’s not easy.
You have to record video, but you also have to record decent-sounding audio that has to be podcast worthy, and you have to host the podcast somewhere. You have to record it on your device, but you have to edit it somewhere else. Wouldn’t that be cool?
YouTube Predictions 2023 for Future Content Type
Now, this is not so much a prediction as it is. You know what this is? I think YouTube is going to become an all-in-one content publishing platform. There’s a reason why I believe this can and probably will happen.
I think it will be an all-in-one platform where you have long-form videos, which YouTube calls “Video on Demand” (VOD). That’s like this video that you’re watching right now, as opposed to a short, which is 60 seconds or less vertical video.
Now, you have your VODs, YT Shorts, and community posts, which could be text or images. Why not host a podcast on your channel, where you have an actual podcast feed that goes out to Apple and Spotify and wherever else now? The reason why I think YouTube might be heading in this direction is that YouTube is kind of the only platform that can go in that direction.
Conclusion
At the end of the day, when all is said and done, I think people will always gravitate toward the platforms where they can find stuff. YouTube has gotten good at suggesting content to people based on your viewer behavior. They’ve always been perfect at search results.
I think the more creators on the platform, the more powerful YouTube will be. So it could happen if it can bring podcasters, live streamers, short-form video creators, and long-form video creators over and have this all in one space.
I have a podcast that’s been on hiatus for like two years, and I don’t even remember the name of my podcast. I might be bothered to care about podcasting if it wasn’t on a completely separate platform, where you have zero audience interaction and five bajillion steps to get the podcast out into the podosphere or the pod verse… You know what I’m talking about.
I am so excited for a year from now when I come back to this video and see what I screwed up on. Let me know what your predictions are. What do you hope to see on YouTube? How do you think things will turn out? What are you focusing on?
VIDEO: YouTube 2023: Updates & Predictions 🔮
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