Here’s what this post covers: Most video marketing strategy guides will tell you to “create content for every platform.” Cool. Super helpful when it’s just you, your laptop, and maybe a ring light you got on Amazon three years ago. Here’s what those guides miss: you don’t need to be everywhere. You don’t need a…
Heard about the “Yap Challenge” everyone is talking about on Instagram these days? Are you secretly wondering if it would apply to long-form videos on YouTube? The “Yap Challenge” is everywhere on Instagram right now, but as a long-form YouTube creator, does Jessi’s “Yap on Camera” program even apply to long videos? If your goal…
Sooo… you started a YouTube channel… and it kind of just sat there. A few videos, maybe a real attempt at being consistent, and then… three views and a couple subscribers (one of them being your mom, obviously). So now what? What do you post, what do you fix, what actually gets the thing off…
Can I tell you what I think holds most experts back from a YouTube channel launch? It’s not the camera. It’s not the editing. And it’s definitely not because they don’t have enough to teach. It’s because they don’t want to look like a beginner. They don’t want to publish videos that feel awkward, launch…
Ever feel awkward about sharing a controversial opinion on camera? You’re not alone. There’s a difference between chasing attention and creating genuine curiosity, and right now, more than ever, the creators who stand out are the ones investing in thought leadership on YouTube. Not by being louder, but by sharing ideas people simply can’t ignore….
I have some thoughts on this whole “yapping” trend that’s been blowing up on TikTok and Instagram lately. And I’ll be honest with you… I kind of love it. BUT it’s more than just a viral moment… it might actually be one of the most practical things you can do to get comfortable on camera….
A couple of years ago, I built a YouTube funnel around a $147 course. No ads, no launches, no webinars… Just YouTube videos like I always do, while the funnel quietly did its thing in the background. It made $27k the first year. Then it kept going and crossed $50k. Still on autopilot… And then…
If you’re using YouTube for your business, you’re probably not just chasing views. You want leads. You want email subscribers. You want people who actually want to work with you, join your programs, and stay connected to your brand long-term. But here’s where most YouTube lead generation strategies fall apart… A business owner publishes a…
Ever wonder why your most valuable videos flop while others soar? What if the reason your best videos aren’t performing has nothing to do with your talent or your message… But simply when and how you’re sharing them? You know the feeling. I get it… And I’ve been there! You publish a video you truly…
Have you ever felt like you’re doing everything right on YouTube, but still no one is finding your content? You’re showing up, sharing your expertise, teaching the exact frameworks you use with your clients… And yet the views are low, the engagement is quiet, and the leads just are not coming in. It’s frustrating. And…
I don’t know why more people aren’t saying this out loud, but here it is. Let’s talk about what nobody’s saying about short-form video content. If you’re a solo entrepreneur wondering why your YouTube Shorts aren’t converting into sales… This might explain everything. Because honestly, YouTube Shorts could be one of the worst uses of…
If you’ve been anywhere near the online business space, you’ve probably heard the name James Wedmore. And if you’ve been paying attention lately, you might’ve seen something called the Business Breakthrough Experience floating around. So what is it? Is it actually worth your time? And is it really free? I’ve been a student of James’s for over…
What if your YouTube growth didn’t come from doing more… But from finally doing it strategically? Because that’s exactly what happened for Mikki. She went from posting random videos with no clear direction to tripling her impressions, reaching 2,000 subscribers, and building not one, but two paid membership communities. All while creating content about mindful…
If you’ve been putting real time into YouTube but it still doesn’t feel like it’s leading to clients, sales, or actual business growth, you are so not alone! Most business owners start YouTube thinking the same thing: just stay consistent, and eventually the algorithm will reward you. So you keep posting! You spend hours filming,…
If you’ve been creating content for a while or even just thinking about starting, you’ve probably asked yourself this question: Should I focus on blogging… or YouTube in 2026? And honestly? This isn’t just a strategy question anymore. It’s a survival question for your content and your business. Because things have changed. A lot. In…
Can I be honest with you for a second? Lately, I’ve felt like doing just about everything in my business… except making YouTube videos. I know, I know. That sounds a little ridiculous coming from someone who literally teaches people how to build their business with YouTube. But… creative ruts happen to everyone even the people who…
When I saw Apple announce they’re adding video to Apple Podcasts… I knew exactly what was about to happen. Cue the “videos aren’t podcasts” debate. And honestly? I kind of love it when the internet spirals over this stuff. But here’s the bigger picture no one’s really talking about: we are swimming in AI-generated everything…
Is AI the new Google? Sort of! Okay, so we need to talk about getting featured in AI chat bots for a second. Because tools like ChatGPT, Gemini, and Perplexity are quickly becoming the new place people go to search for answers. Not instead of Google exactly, but definitely alongside it. Now, before you panic…
If you’ve been pouring hours into Instagram reels, stories, and short-form content and still ending the week wondering where the actual clients are, you are not alone. So many business owners are caught in the same exhausting loop. Content creation starts consuming your life, but the results never quite connect back to your business. The…
Are digital courses dead? What about memberships and digital products? The online business world is falling apart. Or at least that’s what it felt like scrolling through Threads and Instagram last week. All of this was sparked when Amy Porterfield announced she was no longer selling Digital Course Academy. And almost overnight, people started spiraling,…