YouTube Strategy

If there’s ever been a perfect time to set things in motion in your business so they can work for you all year long, this is it. As we head into 2026, I want to share what I consider the YouTube for Business roadmap for consistent course sales. This roadmap isn’t about chasing trends or…

Curious how creators grew their YouTube channels in 2025? In this episode, I highlight the strategies, series, and mindset shifts that made a difference for real people inside Video Brand Academy. From understanding analytics to building a video funnel, you’ll hear what actually works—and what to focus on in 2026. Ready to build your own…

Curious about the real difference between a podcast and a YouTube podcast? As a podcaster, you and I want the same thing, right? We want our message to reach more people and our audience to actually grow, not sit at the same numbers forever. But if you’ve been curious about whether a YouTube podcast is…

How to get 55K YouTube subscribers without fancy gear? Dr. Kate shares her journey from perfectionism to viral success. In Episode 63 of Video Brand Infusion, I sat down with Dr. Kate Lyzenga-Dean, a functional medicine consultant who quietly built a YouTube channel to 55,000 subscribers using nothing more than her laptop webcam, simple lighting,…

Are you tired of feeling awkward and not confident on camera every time you hit record for a YouTube video? ​What if you could trick your brain into feeling confident on camera, so your first few videos aren’t so cringy and painful, and creating YouTube videos starts to feel effortless and easy? ​I’ve got some…

Are you a business owner over 40 wondering if YouTube is right for you? In this video, I reveal what no one tells 40+ business owners about YouTube and why your experience is your secret weapon. We’ll talk about authenticity, building trust, the We Don’t Care Club mindset, and how to grow your channel without…