Is AI the new Google? Sort of! Okay, so we need to talk about getting featured in AI chat bots for a second. Because tools like ChatGPT, Gemini, and Perplexity are quickly becoming the new place people go to search for answers. Not instead of Google exactly, but definitely alongside it. Now, before you panic…
If you’ve been pouring hours into Instagram reels, stories, and short-form content and still ending the week wondering where the actual clients are, you are not alone. So many business owners are caught in the same exhausting loop. Content creation starts consuming your life, but the results never quite connect back to your business. The…
Are digital courses dead? What about memberships and digital products? The online business world is falling apart. Or at least that’s what it felt like scrolling through Threads and Instagram last week. All of this was sparked when Amy Porterfield announced she was no longer selling Digital Course Academy. And almost overnight, people started spiraling,…
If the phrase “sales funnel” makes your shoulders tense up just a little… you’re not alone. For the longest time, sales funnels felt way more complicated than they needed to be. Every conversation around funnels seemed to include ads, landing pages, email automations, complicated tech stacks, and a whole lot of “you should already know…
If there’s ever been a perfect time to set things in motion in your business so they can work for you all year long, this is it. As we head into 2026, I want to share what I consider the YouTube for Business roadmap for consistent course sales. This roadmap isn’t about chasing trends or…
Curious how creators grew their YouTube channels in 2025? In this episode, I highlight the strategies, series, and mindset shifts that made a difference for real people inside Video Brand Academy. From understanding analytics to building a video funnel, you’ll hear what actually works—and what to focus on in 2026. Ready to build your own…
If I were starting YouTube from scratch today… Or if I simply wanted to take a massive advantage of YouTube over the next year as a business owner, there are five proven strategies I would focus on immediately. This is especially relevant if you’re a solo online business owner without a big team to help…
I’ve never met a solo online business owner who didn’t want more consistent, steady revenue. And honestly, most of the time, it’s not because they’re doing “everything wrong.” It’s because they’re stuck inside a math equation they don’t quite know how to solve, while also being one of the variables inside it. If you’re growing…
If there’s one phrase I keep hearing more and more lately, it’s this idea that we’re in a trust recession. And honestly? In the online world, that makes a lot of sense. With AI-generated content everywhere, it’s getting harder for people to trust what they’re seeing as they scroll social media or consume content online….
YouTube growth advice is everywhere, but what actually works? If you’ve ever tried to grow a YouTube channel as a business owner, you’ve probably felt this tension too. Everywhere you turn, there’s a new “rule,” a new hack, a new tactic someone swears is the reason their channel blew up. Retention editing. Daily Shorts. Never…
If the word lazy made you raise an eyebrow, hang with me for a second. I’m not calling you lazy, not even a little bit. If you’re a solo online business owner, chances are you’re wearing every hat imaginable. CEO, content creator, marketer, editor, strategist… and probably tech support too. So when you look at…
Your YouTube channel is growing. Views are up, subscribers are rolling in. But your course sales? Still crickets. If you’re a course creator or you sell a membership, program, or digital product, you already know this: YouTube is one of the most powerful platforms for growing an audience online. But here’s what I see happen…
Ready to turn your YouTube channel into a sales funnel for your course or program? Realtalk, YouTube is the most powerful way to grow your audience online. It’s also the simplest way to consistently sell your course or membership. The problem? Most people are using a “non-strategy strategy” (and wondering why they’re not making money)….
This might sound backward… but I don’t want to run my business by a promotional calendar. I was sitting here mapping out 2026 (yes, really, in September) and I just stopped. Because that’s not how I want to do business in 2026. I am taking a different approach next year. And I’m sharing exactly how…
We all know courses don’t sell themselves. And we all know YouTube works 24/7, even when we’re not at our desks. So how can you actually wake up to sales without falling for the passive income hype? In this episode, I’ll share with you the real system I use to make money while I sleep……
Struggling to look natural on camera? You’re not alone! I’ve tried word-for-word scripts, teleprompters, and winging it, each with its own challenges. I can remember when my kids were little, and I’d be recording a YouTube video – my youngest would say, “Why do you keep saying the same sentence over and over again?” She…
Wondering if AI voice cloning can truly sound natural? I’m about to be very honest with you, hitting “publish” on a YouTube video where my entire voice was generated by AI made me nervous. Like, palms sweaty, second-guessing everything, kind of nervous. Would anyone notice, care, or would it even sound like me? In this…
Curious about the real difference between a podcast and a YouTube podcast? As a podcaster, you and I want the same thing, right? We want our message to reach more people and our audience to actually grow, not sit at the same numbers forever. But if you’ve been curious about whether a YouTube podcast is…
Have you ever wondered if YouTube is really worth the effort? What if I told you the platform you think is “too hard” or “too time-consuming” could be your most powerful business tool? While most entrepreneurs chase the latest social media trends or burn cash on ads that disappear the moment they stop paying… Smart…
How to get 55K YouTube subscribers without fancy gear? Dr. Kate shares her journey from perfectionism to viral success. In Episode 63 of Video Brand Infusion, I sat down with Dr. Kate Lyzenga-Dean, a functional medicine consultant who quietly built a YouTube channel to 55,000 subscribers using nothing more than her laptop webcam, simple lighting,…