I don’t know why more people aren’t saying this out loud, but here it is. Let’s talk about what nobody’s saying about short-form video content. If you’re a solo entrepreneur wondering why your YouTube Shorts aren’t converting into sales… This might explain everything. Because honestly, YouTube Shorts could be one of the worst uses of…
If you’ve been anywhere near the online business space, you’ve probably heard the name James Wedmore. And if you’ve been paying attention lately, you might’ve seen something called the Business Breakthrough Experience floating around. So what is it? Is it actually worth your time? And is it really free? I’ve been a student of James’s for over…
What if your YouTube growth didn’t come from doing more… But from finally doing it strategically? Because that’s exactly what happened for Mikki. She went from posting random videos with no clear direction to tripling her impressions, reaching 2,000 subscribers, and building not one, but two paid membership communities. All while creating content about mindful…
If you’ve been putting real time into YouTube but it still doesn’t feel like it’s leading to clients, sales, or actual business growth, you are so not alone! Most business owners start YouTube thinking the same thing: just stay consistent, and eventually the algorithm will reward you. So you keep posting! You spend hours filming,…
If you’ve been creating content for a while or even just thinking about starting, you’ve probably asked yourself this question: Should I focus on blogging… or YouTube in 2026? And honestly? This isn’t just a strategy question anymore. It’s a survival question for your content and your business. Because things have changed. A lot. In…
Can I be honest with you for a second? Lately, I’ve felt like doing just about everything in my business… except making YouTube videos. I know, I know. That sounds a little ridiculous coming from someone who literally teaches people how to build their business with YouTube. But… creative ruts happen to everyone even the people who…
When I saw Apple announce they’re adding video to Apple Podcasts… I knew exactly what was about to happen. Cue the “videos aren’t podcasts” debate. And honestly? I kind of love it when the internet spirals over this stuff. But here’s the bigger picture no one’s really talking about: we are swimming in AI-generated everything…
Is AI the new Google? Sort of! Okay, so we need to talk about getting featured in AI chat bots for a second. Because tools like ChatGPT, Gemini, and Perplexity are quickly becoming the new place people go to search for answers. Not instead of Google exactly, but definitely alongside it. Now, before you panic…
If you’ve been pouring hours into Instagram reels, stories, and short-form content and still ending the week wondering where the actual clients are, you are not alone. So many business owners are caught in the same exhausting loop. Content creation starts consuming your life, but the results never quite connect back to your business. The…
Are digital courses dead? What about memberships and digital products? The online business world is falling apart. Or at least that’s what it felt like scrolling through Threads and Instagram last week. All of this was sparked when Amy Porterfield announced she was no longer selling Digital Course Academy. And almost overnight, people started spiraling,…
If the phrase “sales funnel” makes your shoulders tense up just a little… you’re not alone. For the longest time, sales funnels felt way more complicated than they needed to be. Every conversation around funnels seemed to include ads, landing pages, email automations, complicated tech stacks, and a whole lot of “you should already know…
If there’s ever been a perfect time to set things in motion in your business so they can work for you all year long, this is it. As we head into 2026, I want to share what I consider the YouTube for Business roadmap for consistent course sales. This roadmap isn’t about chasing trends or…
Curious how creators grew their YouTube channels in 2025? In this episode, I highlight the strategies, series, and mindset shifts that made a difference for real people inside Video Brand Academy. From understanding analytics to building a video funnel, you’ll hear what actually works—and what to focus on in 2026. Ready to build your own…
If I were starting YouTube from scratch today… Or if I simply wanted to take a massive advantage of YouTube over the next year as a business owner, there are five proven strategies I would focus on immediately. This is especially relevant if you’re a solo online business owner without a big team to help…
I’ve never met a solo online business owner who didn’t want more consistent, steady revenue. And honestly, most of the time, it’s not because they’re doing “everything wrong.” It’s because they’re stuck inside a math equation they don’t quite know how to solve, while also being one of the variables inside it. If you’re growing…
If there’s one phrase I keep hearing more and more lately, it’s this idea that we’re in a trust recession. And honestly? In the online world, that makes a lot of sense. With AI-generated content everywhere, it’s getting harder for people to trust what they’re seeing as they scroll social media or consume content online….
YouTube growth advice is everywhere, but what actually works? If you’ve ever tried to grow a YouTube channel as a business owner, you’ve probably felt this tension too. Everywhere you turn, there’s a new “rule,” a new hack, a new tactic someone swears is the reason their channel blew up. Retention editing. Daily Shorts. Never…
If the word lazy made you raise an eyebrow, hang with me for a second. I’m not calling you lazy, not even a little bit. If you’re a solo online business owner, chances are you’re wearing every hat imaginable. CEO, content creator, marketer, editor, strategist… and probably tech support too. So when you look at…
Your YouTube channel is growing. Views are up, subscribers are rolling in. But your course sales? Still crickets. If you’re a course creator or you sell a membership, program, or digital product, you already know this: YouTube is one of the most powerful platforms for growing an audience online. But here’s what I see happen…
Ready to turn your YouTube channel into a sales funnel for your course or program? Realtalk, YouTube is the most powerful way to grow your audience online. It’s also the simplest way to consistently sell your course or membership. The problem? Most people are using a “non-strategy strategy” (and wondering why they’re not making money)….